But what is a story? It seems the more people you ask, the more definitions you’ll get. So, humans are wired to love stories, they make us emotional and boost our memory. People in the story group recalled the nouns correctly about six to seven times more often than the other group. One group was instructed to create a narrative with the words, the other to rehearse them one by one. Gordon Bower and Michal Clark from Stanford University in California let two groups of subjects remember random nouns. There’s more to it: Stories also help us remember facts. You could say, stories are a shortcut to our emotions. The hormone affects our mood and social behaviour. He found that once hooked by a story, our brain releases oxytocin. Paul Zak of the Claremont Graduate University in California researches what stories do to our brain. Stories helped us survive, so our brains evolved to love them. The following roughly 94,000 years, we could only use spoken words to communicate. Why are stories so powerful? To answer this, we have to go back at least 100,000 years. Have you binge-watched a TV series recently? Were you ever immersed in a book so that you forgot time? Chances are high that you watch, read, tell and listen to stories every day. If you incorporate the essential story elements, your reader will find your paper easier to read and remember.
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